Virginia Beach, Virginia
Checkered Flag BMW was designed to showcase the ‘Ultimate Driving Machine’ inside a ‘glass display case’. Visible by day or evening the design reveals what lies inside to all those that pass in front. A white ‘canvas’ was inserted into the full glass curtain wall facade to allow for placement, inside and out, of a single piece of ‘driving art’ to be displayed. The program called for demolition of the existing Showroom structure and enlarging the new building to accommodate the Dealership’s growth but with caveats that include the ‘modern brand image’ of BMW and the retention of the existing ‘front yard’ that graces Virginia Beach Boulevard. The encroachment of the new Showroom expansion required a new design of the ‘lawn’ to allow both building and landscaped lawn to reside in harmony.